I played a pivotal role in overseeing the product development cycle, managing the style team, and implementing workflow processes. I was responsible for the initial conception of ideas through to production, focusing on both the domestic and international markets.

I created inspiration boards and color palettes based on trend research and worked closely with the purchasing manager to plan new products. Additionally, I conducted competitive analyses and development trips to Asia, aiming to explore new opportunities and establish connections with suppliers. I managed a team of 6 direct collaborators, including stylists, assistants, and pattern makers, working synergistically to achieve successful collection outcomes.